Winning in the media mix

At the recent DPAA Video Everywhere Summit in NYC, AdQuick's Head of Analytics, Ty Tinker, shared exciting data that underscores the rising influence of out-of-home (OOH) advertising within the media mix. With powerful case studies and insights, Ty highlighted how data-backed OOH campaigns are driving substantial returns and shaping media investment strategies.

A recent AdQuick case study that is emblematic of our users reveals OOH is delivering an impressive $2.49 return on every dollar spent, outpacing many other advertising channels. This isn’t just a win for advertisers, it’s a testament to the impact that real measurement brings to OOH. Advertisers who leverage performance tracking are rebooking faster and with greater precision than those who don’t. When it comes to the media mix, OOH not only plays a critical role but also shows its true power through data-driven results.

In a world where measurable results matter, OOH is a channel that doesn’t just compete, it leads. Watch the full talk below.