What AdQuick actually delivers

Many marketers still bucket OOH into an important, but not really measurable branding exercise. But that's not how we see it.

This morning, we analyzed several real campaigns we shipped (and measured) for users across several types of companies.

What we saw is AdQuick campaigns across B2C and B2B consistently do two things at once: builds brand and drives measurable action.

On the brand side, the results are remarkably consistent: 20–30%+ lifts in awareness, familiarity, and consideration is normal. Meaningful increases in purchase intent among exposed audiences and in some cases, 100%+ lift in brand recall depending on creative, placement and campaign size. This is where OOH has always been strong, and that hasn’t changed.

What’s changed is how we can now also measure the rest of the funnel.

For B2C brands, we're consistently seeing:

• ~10–13% measurable sales lift in-market

• ROAS typically in the 1.5x–6x+ range

• Thousands of trackable actions: store visits, add-to-carts, purchases

• In one campaign, a national retailer drove ~52,000+ store visits at $4.24 per visit, with a measurable 2.6% conversion rate tied to OOH exposure (not to mention the brand benefits).

For B2B brands:

• 20–40%+ lifts in key brand metrics (awareness, consideration, favorability)

• 2x–3x+ ROI on targeted campaigns

• Strong downstream signals like: website sessions (+25% vs. other channels) and social engagement (+300%+ in some activations)

• Pipeline influence in ABM campaigns

We’re seeing teams use OOH to build brand in ways digital alone can’t, surround high-value accounts and extend campaigns into the physical world (and back again) via retargeting.

Reach out to your account rep or visit our website and let’s make our next case study together.