Watch: AdQuick CEO Chris Gadek on MTS

If you've been following the conversation around AI agents and the future of digital advertising, you'll enjoy this discussion.

Yesterday, our CEO Chris Gadek appeared on MTS, a new Silicon Valley show backed by Andreessen Horowitz, to discuss why AI will fundamentally change how brands reach people, and why that makes out of home advertising more important than ever.

Some of the topics covered include:

• Why AI agents may become the primary intermediary between brands and consumers online.

• Why out of home remains one of the few advertising channels that reaches people directly.

• Why leading AI companies are investing more in OOH.

• How measurement has evolved to make OOH a performance channel.

• Why the traditional distinction between "brand" and "performance" marketing is beginning to blur.

It's a thoughtful conversation about where advertising is headed over the next several years, and what marketers should be paying attention to today.

Watch the full interview here or embedded below:

If you'd like to dive deeper into the ideas behind the interview, you can also read Chris's essay: The Agent Can't Close Your Eyes.

Thanks for being part of the AdQuick community and for helping drive the conversation forward.