The influencer marketing bubble

In Fast Company, AdQuick’s CEO Chris Gadek unpacks why influencer marketing isn’t the silver bullet it once was. Oversaturation, growing consumer fatigue, and eroding trust have made audiences more skeptical, and harder to reach, through influencer-driven campaigns.

While the influencer economy still has value, Chris argues it's time for brands to be more considered with influencer campaigns.

As younger consumers tune out digital ads and scroll past sponsored content, brands must embrace a broader approach including channels like podcasts, streaming, and out-of-home - where people are paying better quality attention.

You can read the full story here.

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