The digital ad ecosystem is a black box

Billions are lost each year in digital advertising through fraud, inflated metrics, and opaque practices from the very networks that promise precision.

In his new piece for AdMonsters, AdQuick CEO Chris Gadek takes aim at the “just trust me, bro” culture of digital ad-buying. Advertisers hand over massive budgets but get little control or transparency over where ads actually appear—or whether they’re seen by real people at all.

Fraud rates remain alarmingly high, lawsuits show platforms overstating reach, and targeting controls are quietly stripped away, leaving advertisers overcharged and in the dark.

By contrast, out-of-home offers something refreshingly simple: when you buy a billboard, you know it exists, you know where it is, and you know who sees it.

Read Chris’s full piece in AdMonsters here.