The creator economy rundown

On the latest episode of the AdQuick Madvertising Podcast, we sit down with Christian Brown, co-founder and CMO of Glewee, to talk about how influencer marketing has evolved and where it’s headed next.

We cover:

• Why the best creator programs are built around long-term relationships

• Why follower count matters less than a creator’s ability to actually drive results

• The growing role of creators in B2B marketing

• How marketers should think about AI, authenticity, and creative quality

Christian also shares his journey from getting into e-commerce and social media marketing to building Glewee.

Check it out on YouTube, Spotify, Apple or on the web