Some snack-sized inspiration for your week

It's Tuesday, so we thought we'd share some quick quotes we like from some of the greats to make your week better and align thinking with what counts.

Remember that the people who make change and improve the world genuinely care about this work. We do, and know you do as well.

David Ogilvy:

"The consumer isn't a moron, she's your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her."

Mary Kay Ash:

"People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps. Think of your salespeople as individual entrepreneurs with an entrepreneurial spirit that needs nurturing."

Seth Godin:

"People do not buy goods and services. They buy relations, stories, and magic. The goal of marketing is to build a connection with the customer through shared values and stories that resonate on a deeper level."

Sheryl Sandberg:

"Done is better than perfect. In the world of marketing, the ability to move quickly and adapt is often more valuable than getting every detail exactly right. Embrace the opportunity to iterate and improve as you go."

Ann Handley:

"Make your customer the hero of your stories. Good content isn’t about good storytelling. It’s about telling a true story well. Focus on the value you bring to your customers and let their success shine through your narrative."

Steve Jobs:

"Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Our brand is the most valuable thing we own, and it’s our job to make sure people know what it stands for."

Beth Comstock:

"You can’t sell anything if you can’t tell anything. Stories create connection. They tie the customer to the brand and make the product relatable. Your marketing should not just be about selling a product, but about creating a story that customers want to be a part of."

We sincerely hope you have a great week, focus on the big, important problems and get to work on meaningful things.

And of course, we're here to help get your big ideas out to real people through larger than life channels.