OOH: the human medium

Out of home is having a moment, and the new OAAA value guide makes a clear case why it belongs at the center of modern media plans.​

Here's a brief exec summary, and also why we're especially excited:

OOH is human at its core: it lives in shared spaces where people move, gather, and buy, making it unscrollable, unskippable, and impossible to ignore. It doesn’t purely deliver impressions in a dashboard; it leaves an impression that fuels conversation, culture, and social sharing, and is possibly the world's only medium that does this reliably.​

It’s a powerful amplifier: campaigns that include OOH strengthen mobile, social, digital, print, and in-store efforts by turning brief attention into lasting brand connections. Many of the most innovative brands in the world are among the top investors in the channel.​

The numbers are hard to ignore: nearly 90% of U.S. adults notice OOH each month, and roughly three-quarters have used their smartphone to engage with an OOH ad, driving significant search and online purchases. OOH viewers skew younger, more diverse, and more affluent, and the channel delivers strong revenue ROAS, efficient CPMs, high ad recall, and higher favorability than most digital formats.​

OOH is now data‑driven and connected: with geo-location, programmatic pipes, audience insights, and advanced analytics, it’s precise, measurable, and always on in the real world, not stuck in an algorithmic feed where users are half paying attention.​

At AdQuick, we’re built to operationalize exactly what this guide celebrates: taking human, high-impact OOH and making it as easy to plan, buy, measure, and optimize as digital. From discovering premium inventory and layering on audience and location data, to executing programmatic DOOH and tying OOH to real business outcomes, AdQuick is how you turn the OOH “human medium” into a scalable, accountable growth channel.