OOH is reaching real humans, and measuring real results

Out of home has long been thought of as great for reach, but difficult to target and measure.

In a new interview with Brand Innovators, AdQuick’s Katie Burwell explains why that perception is changing.

A few takeaways:

• OOH is measurable. Mobile movement data, audience intelligence, location analytics and attribution models can connect OOH exposure to outcomes well beyond awareness.

• OOH can reach the same audiences digital marketers target, at scale. Location and contextual targeting give brands both precision and reach.

• Speed by itself isn’t everything. Meaningful marketing insights often take time across every channel, and OOH can deliver actionable results within days while also contributing to longer-term growth.

• OOH drives lower-funnel results. In one AdQuick campaign, OOH exposure was tied to a 6.5% conversion rate.

• Most importantly, OOH reaches real humans. As AI agents and bots make digital audiences increasingly difficult to authenticate, there’s something uniquely valuable about advertising that exists in the physical world.

Read the full interview to learn more about how measurement, targeting and AI are changing the role of OOH in the modern media mix.

And when you’re ready, get started with AdQuick today, and bring your OOH into the future.