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Online advertising is at a crossroads
Online ad costs are rising, performance is declining, and marketers are starting to look elsewhere for real results
AdQuick
March 18, 2025
More than 30 years after the first banner ad, online advertising is at a crossroads. Costs are rising, performance is slipping, and platforms are leaning on AI gimmicks and algorithm tweaks to mask the decline. But savvy marketers are already looking beyond the web's fading golden era.
While large platforms scramble for quick fixes, advertisers are left questioning where real impact still exists. The answer isn’t in more automation or engagement bait - it’s in channels that deliver real, lasting results.
In AdWeek, our CEO Chris Gadek breaks down what’s happening, and what comes next for those who wish to thrive in the future.