New research on travel & OOH influence

The Out of Home Advertising Association of America (OAAA) just released its 2025 Travel and OOH Impact Study, and the data is clear: Americans are not only traveling again, they’re doing it more than before the pandemic.

In fact, nearly 4 in 10 consumers say they’re driving more today than they did pre-COVID. And 83% of adults (including 89% of Gen Z) are planning leisure trips in the coming months. As they move through cities, highways, and airports, OOH is uniquely positioned to influence their decisions in real time.

Some standout insights:

• 79% rode in a car and 58% walked in a city just last week.

• Two-thirds of travelers exposed to OOH say it influenced where they stayed or visited.

• 87% of airport OOH viewers took action, often by searching for the brand online.

OOH isn’t just seen, it shapes behavior. From bucket list destinations to hotel bookings, brands are leveraging OOH to drive travel-related action where it matters most.

Ready to connect your brand with today’s traveler?

AdQuick can help you activate OOH campaigns that move people, literally and figuratively.