Learn OOH analytics from Ty Tinker

Ty Tinker, Head of Analytics at AdQuick, joins the SaaS backwards podcast to bust one of the biggest myth in marketing: that out-of-home (OOH) advertising is unmeasurable.

In reality, leading SaaS companies and beyond are using billboards, transit ads, and airport placements to boost brand awareness, shorten sales cycles, and even drive leads, all in a measurable fashion.

In this episode, Ty explores:

• How OOH is being measured: from mobile tracking to AI-driven attribution.

• Why credibility wins deals: and why B2B buyers trust brands they see in the real world.

• The power of placement: how top SaaS brands target decision-makers where it matters most.

Listen to the full episode here.

And learn more about AdQuick’s Analytics suite here.