Inspiration on tap

One of the things we’re all focused on as marketing leaders is making sure we’re equipping our teams with tools that make their jobs easier and help them move faster.

And as an adtech, we get to contribute to the list of essential tools in this category. One of my favorite new essentials is Visualize your Brand, a feature within the AdQuick Creative Library that some of you may have missed.

The Creative Library has always been about inspiration: giving marketers visibility into thousands of examples of OOH creative across industries. Visualize your Brand takes that one step further by helping turn inspiration into action.

With the tool, marketers can select any OOH placement in the library, enter their brand, and instantly generate a realistic preview of what their creative could look like in the real world.

This helps answer questions that have traditionally required significant time and resources:

• How will this creative look on a billboard, wallscape, or transit shelter?

• Does this concept work in the environment where people will actually see it?

• How can we quickly share and iterate on ideas with teammates and clients?

If you haven’t explored it yet, check it out this week. It’s a great example of how we’re continuing to build tools that bridge the gap between ideas and execution.