DPAA and AdQuick Launch First-of-its-Kind OUTCOMES Initiative

We’re excited to announce that AdQuick has partnered with DPAA to launch OUTCOMES, a new global initiative focused on communicating and demonstrating the power of OOH and DOOH media to deliver measurable outcomes for brands, products, and services across the total marketing funnel.

This first-of-its-kind, year-round partnership highlights AdQuick’s leadership across measurement, attribution, and accountability, alongside DPAA’s role in supporting the growth and digitization of the out-of-home advertising industry.

OUTCOMES will showcase how OOH and DOOH media deliver measurable results for brands and agencies, with activations spanning major industry events, digital programming, and owned content.

Read the full announcement here.