Don't become a "Zombie Brand"

This week on the Madvertising podcast, John Long, SVP, Executive Creative Director at Digitas returns to the show to talk about his new book, Zombie Brands, which is available this week. We think you'll enjoy this discussion with one of the leading creative thinkers in our space.

Listen on Spotify, Apple, YouTube or wherever you get podcasts.

We talk about everything from cheap banner ads to the systemic forces destroying brand humanity to get at what's really wrong with modern marketing.

And remember, OOH is one of the channels that helps marketers escape the cheap, low-status tactics harming brands.