Check out our new story in Fast Company

In a Fast Company piece published this morning, our CEO Chris Gadek explores the erosion of trust in today’s internet, dominated by AI-generated content and bot traffic. Chris highlights how Big Tech’s investment in generative AI has clouded user experiences, pushing authenticity to the margins and driving people away from mainstream platforms.

With social media use declining and traditional digital advertising losing impact, marketers need to adapt. Chris calls for a shift back to genuine, user-centric strategies, embracing platforms and mediums that don't spam users and foster real human connection and authenticity - vital in the current age of digital disillusionment. 

Check out the full piece in Fast Company here.