Building real AI readiness

At AdQuick, we're fully bought in to AI to help your company best. We not only launched the world's most comprehensive OOH AI and a new visualize your brand tool, we've always considered carefully how to use intelligence/automation in our products to make your experience better.

And while tools are important, without the right mindset they might sit unused or never achieve their potential.

Below are a few concepts we’re seeing work well for teams who want to become genuinely AI-ready, especially for marketers who are still jumping in.

Start with workflows instead of tools
Instead of asking “Which AI should we use?”, start by mapping where time, energy, or clarity gets lost today. AI is most effective when it removes friction from real workflows—brief creation, planning, optimization, reporting—not when it’s bolted on as a novelty.

Normalize AI as a co-pilot
The strongest teams treat AI like a smart assistant that helps them think faster, explore more options, and sanity-check decisions. This framing lowers fear, increases adoption, and keeps human judgment firmly in the loop. Especially important in our craft, where creativity really matters.

Build shared AI literacy
AI shouldn’t live with one “expert” or in a single department. Encourage teams to share prompts, examples, and lessons learned. Even a lightweight internal doc or Slack thread can compound learning quickly.

Reward leverage, not simply output
When someone figures out how to do a task in 20 minutes instead of two hours using AI, that’s a win worth celebrating. Highlighting leverage shifts the culture from “busy” to “effective.”

Set clear guardrails early
Confidence comes from clarity. Be explicit about what’s encouraged, what’s sensitive, and where human review is required. Appropriate guardrails don’t actually slow teams down, they make experimentation safer and faster.

As always, feel free to reach out with ideas on how we can use AI better in our own tools or processes. We’re actively listening, and your feedback genuinely helps shape what we build next.