An intro to TikTok Shop

In the latest episode of the Madvertising podcast, we sit down with Jordan West — eCommerce brand builder and seller, and founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America.

We get into what he's seeing on the ground: why TikTok Shop is more like demand generation than traditional commerce, how a creator with under 10,000 followers can drive a quarter-million dollars in sales in a month, and why so many brands still misunderstand what "scaling" actually means in this ecosystem. We also talk about how much TikTokers love OOH.

Check it out on YouTube, Spotify, Apple, or wherever you get your podcasts.