AdQuick: the universal adapter transforming OOH advertising

Over the last few months, we’ve had a lot of conversations with brands, agencies, and partners who are trying to understand what AdQuick does—and, just as importantly, why it exists. The questions are usually thoughtful, sometimes skeptical, and often rooted in real frustration with how Out-of-Home has traditionally worked.

Rather than answering the same questions one by one, we wanted to put everything in one place. This is a straightforward walkthrough of the platform, the problems it was built to solve, and how we think about the future of OOH. No buzzwords, no fluff—just an honest look at what’s been broken in the industry and how AdQuick is addressing it.

This is AdQuick, explained plainly.

The Problem: Why OOH Has Been So Hard

Out-of-Home has always been one of the most powerful channels in marketing—but also one of the most frustrating. The pain points are real, and they affect everyone involved.

For Brands and Advertisers

The buying process has long felt like a maze of RFPs. It’s manual, slow, opaque, and difficult to navigate. Even once inventory is secured, campaign execution is labor-intensive and can take weeks to launch. On top of that, proving ROI has historically been difficult, which makes OOH harder to defend in performance-driven marketing organizations.

For Agencies and Vendors

Campaign data is notoriously difficult to wrangle and integrate. Pulling OOH data into multichannel measurement models can take weeks—often with a four-week estimate just to normalize reporting. Historically, buying inventory required one-to-one relationships with media owners, which severely limited scale, flexibility, and speed.

For the Industry at Large

OOH planning has traditionally relied on intuition and “gut feel.” While experience matters, it’s no longer enough. Modern marketing demands massive amounts of granular data to drive optimal strategy, competitive advantage, and measurable outcomes. OOH lagged behind—not because it lacked impact, but because it lacked infrastructure.

AdQuick’s Value Proposition

AdQuick was built to solve these problems at the system level—not with incremental fixes, but with a fundamentally different approach.

1. Simplifying the Complex

AdQuick is an easy-to-use hub that automates the entire OOH lifecycle—from planning to buying to campaign management. By standardizing workflows and removing manual friction, the platform reduces time to launch by up to 10x.

Advertisers gain instant, transparent access to the world’s largest OOH inventory, spanning static, digital (DOOH), and transit formats. What once took weeks can now happen in days. In many cases, brands can move from ideation to live campaign in as little as 48 hours.

Perhaps most importantly, AdQuick standardizes the buying experience across thousands of different media owners globally—bringing consistency to an industry that historically lacked it.

2. Democratizing Data & Measurement

Measurement is where OOH historically struggled—and where AdQuick fundamentally changes the game.

AdQuick’s proprietary API and measurement suite act as the connective tissue between OOH and the rest of a brand’s marketing stack. Campaign data flows seamlessly into existing multichannel models, delivering daily, granular insights that enable accurate ROI and performance measurement.

Advanced attribution capabilities provide the most comprehensive OOH measurement available today, including:

• Tracking verified store visits

• Correlating OOH exposure with web analytics

• Measuring the critical “halo effect” OOH has on adjacent digital campaigns

All of this data is delivered in real time, bringing OOH into parity with modern performance channels.

3. AI-Powered Optimization

The platform leverages advanced machine learning and AI to analyze trillions of possible combinations of OOH units. This analysis incorporates consumer, demographic, and behavioral data to ensure every ad dollar is placed strategically.

Rather than relying on broad assumptions, AdQuick enables precision—helping advertisers reach the right audience, in the right place, at the right time. The result is smarter planning, stronger performance, and maximized impact.

4. OOH as a Strategic, Performance Channel

By transforming OOH from a channel driven by guesswork into one powered by data and performance, AdQuick has made OOH a non-negotiable part of modern marketing strategies.

The platform enables programmatic DOOH buying through its DSP, allowing for automated, data-driven execution that aligns with how today’s marketers already operate across other channels.

OOH is no longer some kind of outlier channel, it’s fully integrated.

The Future of OOH Is Here

AdQuick has solved the puzzle of Out-of-Home advertising.

We’ve made the unmeasurable measurable.The slow, fast.And the complex, simple.

We’ve moved the industry from a world of intuition to a future defined by precision and performance.

The future of OOH is here—and it’s powered by intelligence, data, and access. We encourage you to join the thousands of brands already leveraging AdQuick to drive proven ROI from their campaigns.