AdQuick shares the OOH story to the tech sector on TBPN

Our CEO Chris Gadek just went on TBPN and shared the AdQuick and OOH story more broadly with the tech sector. You can watch the segment here. 

Chris made the point that every dollar spent in advertising is trying to reach a human being, but for the last 20 years the industry has focused almost entirely on the digital version of that: cookies, pixels, and programmatic systems moving signals around. The reality is people don’t live inside those systems. They move through the physical world every day, and out-of-home is the channel that reaches them there at scale.

He also talked about how OOH never got the infrastructure and measurement that every other major channel did. While digital became fast, automated, and measurable, OOH remained a manual process, trapped in emails, spreadsheets, and slow workflows. That friction is what causes it to get deprioritized in media plans, even though it consistently performs.

That’s the gap we’ve been focused on closing. AdQuick is building the connective layer between buyers and media owners, with measurement that ties into the broader media mix and AI that can plan and execute campaigns near-instantly instead of weeks.

Again, don't miss what we shared with the tech sector on TBPN.