How AdQuick powers data-driven OOH ads

Out-of-home (OOH) advertising is evolving, and AdQuick is at the forefront of this transformation. As the leading platform for planning, buying, and measuring OOH campaigns, we blend innovative technology with expert insights to help brands achieve high impact, targeted advertising. Our approach simplifies the complexities of OOH, delivering efficient campaigns that drive both reach and return on investment (ROI).

Data-Driven Planning that Delivers Results

At AdQuick, every OOH campaign is fueled by data. From selecting the right audience to optimizing market choices, we rely on proprietary data to make informed decisions. By mapping performance metrics at the zip code level and cross-referencing them with detailed audience insights, we ensure your ads are strategically placed for maximum impact. This data-driven process allows us to continuously refine your campaign, ensuring each dollar you spend leads to measurable results.

The AdQuick Approach: From Strategy to Execution

Here’s a closer look at how we create high-performing OOH campaigns:

1. Audience Personas
   We begin by developing and indexing two to four key audience personas. These personas help us align your campaign with the demographics and psychographics most likely to resonate with your message.

2. Market Selection
   Based on your budget, we analyze and select five to ten test markets. We cross-reference audience data to determine the ideal markets for entry, saturation, and dominance, ensuring a balanced strategy.

3. Performance Mapping
   Using performance data at the zip code level, we identify the areas where your message is most likely to succeed. This step helps align the campaign with your broader business goals.

4. Market Filtering
   We apply both data and expert insights to filter markets, optimizing the balance between cost efficiency and performance. This ensures your campaign is not only effective but also cost-conscious.

5. Inventory Request
   Once markets are identified, we request pricing and availability of OOH inventory, offering you a clear picture of the available ad space and associated costs.

6. OOH Unit Selection
   Finally, we select the most strategic OOH units based on audience data, zip code insights, and availability. This guarantees your ads are placed where they’ll have the greatest impact.

AdQuick’s streamlined process makes OOH advertising easier and more effective. By combining the power of technology with deep industry expertise, we provide a fully optimized OOH experience that delivers results for your brand. Ready to get started? Contact us at [email protected] or visit AdQuick.com.